peer pressure

Someone had an advert in the run-up to 2000 for their shiny new beer (maybe it was Guinness pushing Breo?) which had a intended-to-be-devilish guy (black-suited, bald, sly smile, syrupy voice) talking about a new beer for a new millennium yadda yadda yadda. The advert was all jump-cuts and what not, and at one point he says, "it's not like I'm asking you to... SELL your SOUL", then there's a jump-cut, then he says, very emphatically, "DRINK THE BEER".

I'm sure that guy was sitting somewhere near me last night. Damn him. Oh wait, he probably doesn't need damning.