random passing thought

So it was stereotypical to the point of humour[1] for a while (before we all got jaded, dontcha know) that any advert featuring a woman doing something outdoorsy and/or flexible was selling tampons or sanitary towels. Now there are a lot of adverts featuring various diverse outdoorsy things which are for... the British Army. There's a punchline here, I'm sure.

[1] I don't recall if any advertising agency ever took this up; I have a vague recollection of seeing something where a woman is on a street in a wetsuit, walking fifteen dogs, and dancing to uptempo music as she walks, and someone says, "must be her time of the month" or equivalent euphemism.