we are 'hip' to the 'trends'

This was in some recruitment spam I got this morning:

In addition to the Forums section where you can post technical Q&A's, you can also create your free 'BLOG' account and have an audience of software developers and support professionals to hand.

Yes, your very own free 'BLOG' account, complete with scare quotes! How can I resist? Sign! Sign!

<xml>BLOB</xml>

The company will adopt "industry standard" XML as the file format for popular applications like Word in the next major release of Office, codenamed Office 12 and expected in 2006. The implementation is called Microsoft Office XML Open Format. (link)

I have no joke here.