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Guinness Marketing: FAIL
Guinness sent me out a calendar this week as I'm on their direct marketing mailing list. The cover letter with the calendar included a voucher to get a discount on cans of Guinness[1], and also indicated that if I presented said letter at the new Guinness Merchandise shop on Westmoreland Street, I'd get a free gift (terms and conditions apply, while stocks last, etc.).
I stopped by on my way to work this morning. The T's&C's required me to buy something in order to get my freebie, which, well, no big deal. I figured, you know, I'd get a small Guinness-branded item (Guinness Chocolate, anyone?).
However.
Not being one to buy a pig in a poke, or rather a pig in the hope that the accompanying free poke did not contain a non-pig, I enquired as to the nature of the free gift.
Socks.
Yes, Guinness Socks, but SOCKS. I mean, a keyring, a pen, a LED flashlight that breaks the third time you use it, fine. But SOCKS? What were they thinking?
[1] Previous Marketing FAIL: they replaced the voucher with "call this number and we'll issue you a voucher". That lasted, oh, about two months before they went back to including the vouchers with the mailer.
I stopped by on my way to work this morning. The T's&C's required me to buy something in order to get my freebie, which, well, no big deal. I figured, you know, I'd get a small Guinness-branded item (Guinness Chocolate, anyone?).
However.
Not being one to buy a pig in a poke, or rather a pig in the hope that the accompanying free poke did not contain a non-pig, I enquired as to the nature of the free gift.
Socks.
Yes, Guinness Socks, but SOCKS. I mean, a keyring, a pen, a LED flashlight that breaks the third time you use it, fine. But SOCKS? What were they thinking?
[1] Previous Marketing FAIL: they replaced the voucher with "call this number and we'll issue you a voucher". That lasted, oh, about two months before they went back to including the vouchers with the mailer.
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