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We are agreeing with ourselves on your behalf.
I just noticed this on a "we sent you stuff" mail from play.com:
By receiving this email from play.com you are accepting our terms and conditions, a copy of which can be found on the website at: [url]So, ah, THEY send me mail and that constitutes MY agreement with their terms? Huh? Gotta be the most useless and unenforceable EULA ever...